Anthemic Brand Campaign Featuring Issa Rae
Purpose
Anthem is a multi-year brand platform that builds a deeper connection with consumers. The overall goal at launch was to drive awareness and reinforce the distinctiveness of Shipt versus other delivery options.
Rooted in the brand work, this campaign should make it easy for consumers to understand the Shipt brand instantly.
My Impact
Content strategy
Influencer creative integration
Creative production and budget
Campaign video here.