The Purpose

Student Membership was the first-ever exclusive same-day delivery membership deal ($4.99 monthly) made for college students. The goal was to partner with our student interns and create a custom commercial spot demonstrating ways Shipt naturally integrates into college life.

My Impact

• Editorial strategy

• Creative development

• Creative production and budget

My team led our student interns and developed a :30-second commercial spot which was later revealed to the students in Times Square during a surprise back-to-college media event in NYC.

Campaign video here.