The Purpose

In 2021, we created a three-tiered approach to leveraging influencer talent. Under our tier-one approach, we relied on key insights to develop a list of celebrities with a presence across various verticals and connected brand affinity to Shipt audience segments.

We signed a multi-year partnership with Kristen Bell to create original content that lived cross-channel, prioritizing brand awareness and membership trial.

My Role

• Celebrity Integration

• Content Strategy

• Contract Rates & Negotiations

• Creative Production

Campaign video here.